Goodcents has always been a strong supporter of the communities it serves. Now it’s made its decade-long relationship with Heartland Soccer official.
Goodcents is now the exclusive sub sandwich provider of Heartland Soccer, the nation’s largest league and tournament host. Goodcents and Heartland Soccer recently announced the new three-year partnership.
“Joe Bisogno founded Goodcents more than 30 years ago with a strong commitment to the community, and he has encouraged us to help our communities in any way that we can,” said Jami Bond, vice president of franchise development at Goodcents. “After working with our friends at Heartland Soccer Association for more than 10 years, we are excited to make our partnership official as their exclusive sub sandwich provider. We look forward to helping Heartland even more as we move forward together.”
Goodcents will provide exclusive deals to Heartland Soccer’s audience, which includes more than 2,000 referees, 1,350 league teams each season, 2,800 tournament teams and more than 3 million visitors to the soccer parks. In addition to its corporate sponsor designation, Goodcents will gain high visibility at some of the region’s most premier soccer facilities, including GARMIN Olathe Soccer Complex and SCHEELS Overland Park Soccer Complex.
“We are very excited for our new partnership with Goodcents. Great food, great service and great people. We are very appreciative of Goodcents for their commitment and continued support of our players and families,” said Shane Hackett, executive director of Heartland Soccer.
Goodcents has a long history of supporting community organizations. Earlier this year, the franchise brand launched a new campaign – “Eat Good. Do Gooder.” – that will donate 50 cents of every Goodcents To Go meal to the Goodcents Foundation, which will grant donations to local nonprofits in Goodcents communities.
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A longtime store manager at Goodcents in St. Peters, Missouri, has purchased the franchise location from the retiring owner.
Ian Darnell has worked at the restaurant at 4101 Mexico Road since 2007, when he heard about a job opening from a friend of the owner, Dennis Dallas. “I interviewed with Dennis, and it just seemed like a great fit,” Darnell said. “I’ve been here ever since.”
Darnell took over ownership of the franchise location June 30. He said he expected a seamless transition that included continuing to provide great service to the restaurant’s customers, many of whom he knows by name, and promoting from within to fill his position as manager. He plans a few updates but says he sees no reason to make sweeping changes.
Promoted to shift leader within a month and store manager three months later, Darnell and Dallas worked closely together for 14 years, and Darnell acknowledged he was dreading Dallas’s retirement.
“I always told Dennis I would retire when he did because I wasn’t looking forward to having a new owner,” Darnell said. “And he finally said, ‘Why don’t you buy it? It would be great for you and your family.’”
Darnell said he thought about it and decided his friend was right. “It was an amazing opportunity, so I jumped on it,” he said. “I’m all in now.”
A resident of St. Peters, Darnell has two children who he would like to take over the business when he retires one day.
Farrellynn Wolf, CEO of Goodcents, said the company is thrilled to keep the location “in the family.”
“Goodcents is like a big family, and we are happy that Ian decided to take the leap to franchise ownership. We look forward to celebrating many more successful years under his leadership at that location, growing his business and serving the St. Peters community,” Wolf said.
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It takes more than securing a location and franchise owner to launch a restaurant in a new market. Franchises looking to expand geographically would be smart to place an area developer in the market to serve as an extension of corporate, to invest in a brand awareness campaign and to partner with a local distribution center. Learn more in a new article by Goodcents CEO Farrellynn Wolf: https://franchisingusamagazine.com/launching-franchise-restaurants-new-markets
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Restaurant dining rooms are pretty quiet right now, as Americans continue to embrace carryout and delivery to stay safe.
In a new article for QSR magazine, Goodcents CEO Farrellynn Wolf writes that restaurants had to pivot quickly in 2020 to handle a major shift from on-premises dining to takeout, and they also had to make it convenient for their guests to make those changes. This year, the changes in place to make it easier for guests to visit our restaurants and to keep them safe when they do will pay dividends.
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Goodcents has rolled out a new menu with 30% more meat! The change comes in response to guests who have expressed interest in getting more protein into their diets. Goodcents has been testing the new menu at two corporate locations since September to rave reviews. Below are some articles published recently about the changes:
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The stadium might look a little different this year, but one thing you can count on is that you’ll see a lot of Patrick Mahomes as the big game nears.
Mahomes, quarterback for the Chiefs and MVP of last year’s championship game, is one of the most promoted and recognized football players today. He’s also one of the most sought-after for endorsements. Mahomes’ relationship with Goodcents has been reported by many media outlets – great publicity for the national sub sandwich franchise that’s proud of its deep roots in the Kansas City area.
The use of sports stars to endorse products or companies has a long history, starting with Babe Ruth, who was paid to endorse Red Rock Cola in the 1930s. Industry experts say Nike perfected the art of the endorsement when it signed Michael Jordan to boost its brand in the 1980s.
Goodcents’ commercial featuring Mahomes – there are several versions in various lengths – has been watched more than 5 million times on YouTube. The commercial delivers the message that good things happen when you work at them, whether you’re a football star or a Little League player or a local sandwich shop.
Likewise, Goodcents’ commercial featuring Matt Besler, a native of Overland Park, Kansas, and the former captain of Sporting KC, is a celebration of local athletes at every level and the families and communities that support them. Besler is widely regarded as a class act in soccer circles, and so his association with Goodcents was a natural pairing. The Besler commercial focuses on legacy, persistence and family.
The positive, inspiring messages of both spots, and the fact that they are delivered by star athletes, reflect well on Goodcents and are perfectly aligned with the brand’s longtime support of community sports and young athletes.
Brands employ celebrity endorsements because they work. For franchisees, the benefits of a strong celebrity endorsement include:
- Branding: An endorsement can make an advertisement and a brand more memorable. Customers who recognize the celebrity are more likely to remember which brand he or she endorses. The celebrity can help to convey some of the brand’s key messages, and a celebrity with a positive reputation can share values that are aligned with the brand’s intended image.
- Differentiation: An endorsement helps a brand stand out among its competition. Some athletes are in particularly high demand for endorsements because every smart business wants to be associated with a winner who also is a role model. Endorsement contracts almost always contain a clause that disallows the celebrity from endorsing a competitor.
- Influence: An endorsement fosters good feelings and admiration for a brand. Celebrities like athletes wield a lot of influence over their fans and can help to sway consumers toward purchasing a particular product. Even a casual mention of a brand on a celebrity’s social media can make a huge difference with fans.
- Reach: An endorsement often leads to valuable coverage in major media outlets, such as sports channels or magazines. National-media mentions help a brand extend its reach to a broader audience, which would likely include many prospective new customers.
Goodcents’s use of sports stars with Kansas City connections is great for the brand. It makes Goodcents more memorable, fosters good feelings about visiting a neighborhood restaurant and helps locations attract new customers. Goodcents’ commercials are the real MVPs of the brand’s marketing plan.
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