It takes more than securing a location and franchise owner to launch a restaurant in a new market. Franchises looking to expand geographically would be smart to place an area developer in the market to serve as an extension of corporate, to invest in a brand awareness campaign and to partner with a local distribution center. Learn more in a new article by Goodcents CEO Farrellynn Wolf: https://franchisingusamagazine.com/launching-franchise-restaurants-new-markets
