About Us
Goodcents – Where Good Food and Good Sense Meet
Since opening our first location in March of 1989, Goodcents has been devoted to one core philosophy—crafting food that’s fresh, delicious, and affordable, while fostering genuine relationships within the communities we serve. Originally known as Mr. Goodcents Subs & Pasta, our legacy began in Lenexa, Kansas, but our vision quickly expanded far beyond that first corner shop.
By 1991, Goodcents officially became a franchised brand, anchored in offering more than just great food. Over the last 35+ years, we’ve grown into a respected sandwich restaurant franchise company by staying committed to quality in every bite by supporting every franchisee.
Harry & Shveta Patel
“We really enjoy owning our Goodcents. We have owned gas stations and liquor stores before but Goodcents is exactly what we were looking for. My first job was in a restaurant when I was a teenager. Now finally owning the restaurant is like a dream come true. Also our team makes it really easy to run. All our team members work really hard and we are very thankful to have them. And of course Goodcents corporate team is the best corporate team we have ever met! They are always ready to help us with anything we need. They really helped a lot in set up after our remodel. They made our store look like a brand new restaurant. We are looking forward to owning more Goodcents locations soon!”
MY LOCATION:
Lenexa, KS
FAVE GOODCENTS SUB:
Veggie Sub on White Bread
MY VIBE:
Hanging out with our two sons. They tell us that Goodcents sandwiches are THE BEST!
Good Food That Makes Good Cents
At Goodcents, our dedication to quality ingredients and freshness is the foundation of our business model. We don’t just serve sandwiches—we set the standard for high-quality sandwich shop franchises.
Freshly Baked Bread
Using our proprietary dough, we bake bread in-house twice daily to ensure every bite meets the highest standard of quality.
Freshly Sliced Meats and Cheese
Every sub is made-to-order with premium, freshly sliced meats and cheeses, giving our customers an unmatched experience.
Privately Owned, Family-Focused Culture
We are a privately held franchise led by our founder. What does that mean for you?
• Personalized Support: We take the time to understand your needs and provide personalized support.
• Family-Like Atmosphere: Our founder, Joe, has poured his heart into creating a business that treats franchisees not as numbers, but as people with unique ambitions. It’s about relationships.
We Deliver. We Cater. We Care.
When you are awarded a Goodcents franchise, you’re not just the owner of a sandwich shop—you’re building a business with multiple revenue streams designed to boost your average unit volume. Franchisees benefit from diverse growth opportunities, including:
• Catering Services
• Curbside and Delivery Options
These options empower franchisees to meet the demands of modern consumers while unlocking their business’s full potential.
Comprehensive, Hands-On Training
Our franchisees receive hands-on guidance and real-world support, including help with everything from operations to site selection. From training to site selection, we’re here to help you build a successful business.
Personalized Training Programs
Firsthand Experience
Ongoing Support
Midwestern Values, Nationwide Charm
At Goodcents, our Midwestern roots are at the heart of everything we do. We’re dedicated to providing hardworking people with the tools to succeed, combining a commitment to exceptional customer service with a supportive, entrepreneurial spirit.
We encourage our franchise owners and team members to get deeply involved in their communities, whether it’s catering for local teams, hosting fundraisers, or building relationships by knowing regular customers by name. Our goal is to help you become the trusted “Mr. or Ms. Goodcents” of your neighborhood, delivering great food and even better service with a smile.
A Journey Built on Trust
One of our founding principles is trust—between us and our franchisees, and with the communities we serve. Through the validation process you have the opportunity to speak with existing franchisees and get an honest perspective about what it’s like to be part of the Goodcents family.
Plus, our commitment to improvement never stops. From regularly gathering feedback to implementing new tools, we are as committed to growing you as a business owner as we are to growing the brand.
Join the Goodcents Family
Ready to own your own business with the backing of an experienced franchise system? Goodcents offers over 35 years of proven success, outstanding franchisee support, and a commitment to quality. If you’re looking for sandwich restaurant franchise information or sub sandwich franchise information, Goodcents is the smart choice for your investment.
Start your Goodcents franchising journey today and let us help turn your dream of business ownership into a reality.
About Our Founder
Joe Bisogno
Goodcents Founder and Chairman of the Board Joe Bisogno is a self-described “serial entrepreneur” who launched his business career at the tender age of 6 with a lemonade stand. By 16, he had purchased an ice cream truck, and later he bought a gas station and used car lot. All along, he nurtured the dream of owning his own restaurant someday.
After nearly 10 years with McDonald’s Corp., Bisogno founded Mr. Goodcents Subs and Pastas® in 1989 in Lenexa, Kansas. Today, it is known simply as Goodcents.
Owning a successful sub sandwich franchise was not enough for Bisogno, however. He also owns Custom Foods Inc., a leading bread manufacturer that creates custom dough products for restaurant chains, food service institutions, grocers and fundraising organizations, as well as Timber Hills Lake Ranch.