Goodcents – Where Good Food and Good Sense Meet
Since opening our first location in March of 1989, Goodcents has been devoted to one core philosophy—crafting food that’s fresh, delicious, and affordable, while fostering genuine relationships within the communities we serve. Originally known as Mr. Goodcents Subs & Pasta, our legacy began in Lenexa, Kansas, but our vision quickly expanded far beyond that first corner shop.
By 1991, Goodcents officially became a franchised brand, anchored in offering more than just great food. Over the last 35+ years, we’ve grown into a respected sandwich restaurant franchise company by staying committed to quality in every bite by supporting every franchisee.
Why Choose Goodcents?
We’re not just another sandwich shop franchise. Goodcents stands out with a high-quality business model built on delivering fresh, delicious meals every time. Here’s what makes us unique in the sandwich shop franchise industry:
Good Food That Makes Good Cents
At Goodcents, our dedication to quality ingredients and freshness is the foundation of our business model. We don’t just serve sandwiches—we set the standard for high-quality sandwich shop franchises.
Using our proprietary dough, we bake bread in-house twice daily to ensure every bite meets the highest standard of quality.
Every sub is made-to-order with premium, freshly sliced meats and cheeses, giving our customers an unmatched experience.
Privately Owned, Family-Focused Culture
We are a privately held franchise led by our founder. What does that mean for you?
- Personalized Support: We take the time to understand your needs and provide personalized support.
- Family-Like Atmosphere: Our founder, Joe, has poured his heart into creating a business that treats franchisees not as numbers, but as people with unique ambitions. It’s about relationships.
We Deliver. We Cater. We Care.
When you are awarded a Goodcents franchise, you’re not just the owner of a sandwich shop—you’re building a business with multiple revenue streams designed to boost your average unit volume. Franchisees benefit from diverse growth opportunities, including:
- Catering Services
- Curbside and Delivery Options
These options empower franchisees to meet the demands of modern consumers while unlocking their business’s full potential.
Comprehensive, Hands-On Training
Our franchisees receive hands-on guidance and real-world support, including help with everything from operations to site selection. From training to site selection, we’re here to help you build a successful business.
Personalized
Training Programs
Whether you’re a restaurant pro or brand new to the industry, we train you to provide the Goodcents experience.
Firsthand
Experience
Learn side by side with our team—from crafting the perfect sub to managing inventory.
Ongoing
Support
With low franchisee-to-support ratios, we provide feedback, advice, and assistance with securing and managing your restaurant.
Midwestern Values, Nationwide Charm
At Goodcents, our Midwestern roots are at the heart of everything we do. We’re dedicated to providing hardworking people with the tools to succeed, combining a commitment to exceptional customer service with a supportive, entrepreneurial spirit.
We encourage our franchise owners and team members to get deeply involved in their communities, whether it’s catering for local teams, hosting fundraisers, or building relationships by knowing regular customers by name. Our goal is to help you become the trusted “Mr. or Ms. Goodcents” of your neighborhood, delivering great food and even better service with a smile.
A Journey Built on Trust
One of our founding principles is trust—between us and our franchisees, and with the communities we serve. Through the validation process you have the opportunity to speak with existing franchisees and get an honest perspective about what it’s like to be part of the Goodcents family.
Plus, our commitment to improvement never stops. From regularly gathering feedback to implementing new tools, we are as committed to growing you as a business owner as we are to growing the brand.
Join the Goodcents Family
Ready to own your own business with the backing of an experienced franchise system? Goodcents offers over 35 years of proven success, outstanding franchisee support, and a commitment to quality. If you’re looking for sandwich restaurant franchise information or sub sandwich franchise information, Goodcents is the smart choice for your investment.
Start your Goodcents franchising journey today and let us help turn your dream of business ownership into a reality.
About Our Founder
Joe Bisogno
Goodcents Founder and Chairman of the Board Joe Bisogno is a self-described “serial entrepreneur” who launched his business career at the tender age of 6 with a lemonade stand. By 16, he had purchased an ice cream truck, and later he bought a gas station and used car lot. All along, he nurtured the dream of owning his own restaurant someday.
After nearly 10 years with McDonald’s Corp., Bisogno founded Mr. Goodcents Subs and Pastas® in 1989 in Lenexa, Kansas. Today, it is known simply as Goodcents.
Owning a successful sub sandwich franchise was not enough for Bisogno, however. He also owns Custom Foods Inc., a leading bread manufacturer that creates custom dough products for restaurant chains, food service institutions, grocers and fundraising organizations, as well as Timber Hills Lake Ranch.
Bisogno believes strongly in giving back to his community. In 2005, he founded the Goodcents Foundation, which senior care and our local communities. He also is a longtime supporter of Habitat for Humanity, The Children’s Miracle Network and Leukemia Society of America. And in 2024, Bisogno and his wife, Laurie, served as co-chairs for the Alzheimer’s Association’s Walk to End Alzheimer’s in Kansas City, with the Goodcents Foundation as presenting sponsor. In 2022, Bisogno was inducted into the Kansas Business Hall of Fame, which cited his “lifetime of achievements as an entrepreneur, mentor and philanthropist.”